TRUE ICONIC Show Beauty Bath is specially formulated for all breeds and cleanses thoroughly and rinses out quickly to leave a sparkling, residue-free coat. It greatly reduces mats and tangles because only excess oil and dirt are removed, not the natural oil. Safe for even the most sensitive skins and coats, puppies, lactating bitches.

TRUE ICONIC Show Beauty Bath contains all-natural ingredients including pomegranate extract and no alcohol, oil or silicone products. It helps in hair growth, strengthens hair follicles as well as enhances natural color and texture of coat. Vitamin E contains antioxidants that boost cells and encourage healthy fur growth.

Directions: May be diluted 1 to 7 parts, depending on water type. Wet the coat down to the skin and apply adequate amount of product onto your palm and rub into a soft lather, then massage thoroughly. Rinse off completely with clean water, then condition with appropriate TRUE ICONIC Show Beauty Care according to your dog’s coat type and needs.

Contains:   Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Lauryl Sulfate, Lauryl Glucoside, Glycerin, Cocamide DEA, Propylene Glycol, PEG-150 Pentaerythrityl Tetrastearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tocotrienols, Betaine, Tetrasodium EDTA, Citric Acid, Fragrance, Punica Granatum Fruit Extract, Methylchloroisothiazolinone, Methylisothiazolinone

VOLUME MAXI BATHTRUE ICONIC Volume Maxi Bath has a unique blend of elements that thickens the coats and adds density and volume to each shaft while gently cleansing. The formula strengthens damaged hair by repairing the follicles, leaving it stronger and adding a denser, fuller coat. Vitamin E contains antioxidants that boost cells and encourage healthy fur growth. Green tea extract contains epigallocatechin gallate which strengthens roots and activates hair follicles. Recommended for breeds with curly coats, harsh coats and rough coats.

Directions: To obtain maximum results from this shampoo, we do recommend leaving the product on the coat for 2-3 minutes to give the contents ample time to adhere themselves to the hair shafts TRUE ICONIC Volume Maxi Bath was specially formulated for Poodle, Bichon, Pomeranian, Pekingese, Chow Chow, Siberian Husky, Alaskan Malamute, Corgi, Shiba Inu and other harsh, curly and double coated breeds.

Contains:  Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Cocamide DEA, Sodium Polystyrene Sulfonate, Magnesium Sulphate, Tocotrienols, Tetrasodium EDTA, Citric Acid, Fragrance, Camellia Sinensis Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone

TRUE ICONIC Collagen Plus Bath is rich in vitamins and proteins, which cleanses, restores and conditions both coat and skin, revitalizes damaged hair and prevents shedding with triple moisturizing agents. Vitamin E contains antioxidants that boost cells and encourage healthy fur growth. Regular use of TRUE ICONIC Collagen Series will prevent hair breakage and promote hair growth, leaving coat silky, shiny and lustrous.

TRUE ICONIC Collagen Plus Bath enhances natural colors and adds shine to fur and coat. Safe for even sensitive skins and coats, puppies and lactating bitches. Strongly recommended for long, flat coated and feathering breeds.

Directions: May be diluted 1 to 7 parts, depending on water type. Wet coat down to skin and apply and adequate amount of product onto your palm and rub into a soft lather, massage thoroughly. Allow to remain on pet for several minutes. Rinse off completely with clean water, then condition with appropriate TRUE ICONIC Collagen Plus Care Conditioner according to your dogs coat type and needs.

Contains:   Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Cocamide DEA, Laureth-9, Castoryl Maleate, PEG-150 Pentaerythrityl Tetrastearate, Tocotrienols, Xanthan Gum, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Allantoin, Citric Acid, Fragrance, Butylene Glycol / Oryza Sativa(Rice) Extract / Glycine Max(Soybean) Seed Extract / Daucus Carota Sativa(Carrot) Root Extract/ Chenopodium Quinoa Seed Extract / Panax Ginseng Root Extract , Methylchloroisothiazolinone, Methylisothiazolinone

TRUE ICONIC Texture V Bath is unique formulated to retain the original texture of coats and give correct and proper texture with added ultra-volume from the roots to the ends of the coat. Vitamin E contains antioxidants that boost cells and encourage healthy fur growth. Brings out the correct texture especially for Terriers and Nordic Breeds or double coated dogs and curly coated breeds.

To obtain maximum results from this shampoo, we recommend leaving the product on the coat for 2-3 mins to give the texture elements ample time to adhere themselves to the hair shafts. TRUE ICONIC Texture V Bath was specially formulated for All Terriers, Alaskan Malamute, Bichon, Chow Chow, Corgi, Pekingese, Pomeranian, Poodle, Schnauzer, Shiba Inu, Siberian Husky and other hard, harsh, curly or double coated breeds.

Contains:   Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoyl Alaninate, Cocamide DEA, Glycerin, Tocopheryl Acetate, Polyquarternium-11, Fragrance, Tocotrienols , Tetrasodium EDTA,  Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Trimethylsiloxysilicate, Isododecane, Magnesium Sulphate, Methylchloroisothiazolinone, Methylisothiazolinone

TRUE ICONIC R- Texture Bath is a choice for the adventurous, recommended for wiry, terrier-type breeds with wired, coarse or harsh coats. It is a uniquely formulated shampoo that delivers unsurpassed visible results by fortifying every strand to restore a crisp, lively spring to the coat. Vitamin E contains antioxidants that boost cells and encourage healthy fur growth. The formula adds the required coarseness needed for optimum coats while at the same time making sure not to dry out the coat or skin. Once applied, hard coated terrier jackets will lay flat with amazing texture while furnishing will instantly become fuller with more texture.

To obtain maximum results from R-Texture Bath, it is recommended that the product be left on the coat for 2-3 minutes to give the texture elements ample time to adhere themselves to the hair shafts. For perfection in wires, coarse or harsh coats, look no further than R-Texture Bath.

Contains:  Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoyl Alaninate, Cocamide DEA, Glycerin, Tocopheryl Acetate, Polyquarternium-11, Fragrance, Tocotrienols , Tetrasodium EDTA,  Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Trimethylsiloxysilicate, Isododecane,Magnesium Sulphate, Methylchloroisothiazolinone, Methylisothiazolinone